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Kroger and Microsoft are testing out two 'connected' grocery stores

Engadget

Kroger and Microsoft have teamed up on a "connected store experience" that will provide customers with new ways to shop. The companies are piloting the experience at two Kroger stores -- one in Monroe, Ohio and another in Redmond, Washington -- and it represents the next step for their EDGE shelving system. Kroger and Microsoft announced EDGE, or Enhanced Display for Grocery Environment, last year, and it consists of digital shelving displays that can show pricing, promotions and nutritional information. With the pilot program, the companies are further incorporating EDGE into customers' shopping experience. Together with Kroger, we are applying the power of Azure and Azure AI to redefine the shopping experience for millions of customers at both Kroger and other retailers around the world.